Role
Brand designer
Project goal
The client, a forward-thinking SaaS company named "Better," specializes in providing innovative software solutions for sustainable construction approached with a task to create a logo. The client emphasized the importance of conveying a positive impact on the environment and society through the logo.
Solution
The primary goal was to embody the spirit of positive change and innovation in sustainable construction. Starting with a detailed client briefing, I thoroughly explored the client's vision, proceeding to the creation of a mood board. This stage is crucial as it helps capture the mood, and values, and convey the company's vision. The client and I decided to develop a single concept, refining it iteratively. The visual identity was thoughtfully curated to embrace natural colors, simplicity with a memorable icon, and a modern professional style. A simple yet powerful leaf icon symbolizes ecological consciousness and a connection to nature. Integrated with a house and an upward arrow, it signifies growth, stability, and progress. For the text, a modern font was selected to evoke a sense of corporate identity. The icon seamlessly integrates with the text, creating a cohesive and balanced design. The round dot at the end symbolizes solidity. The colors chosen include a vibrant green for a fresh image and a sense of cutting-edge technology, complemented by an earthy tone in the text.
Result
Thanks to a well-defined task, client openness, and prompt feedback, I crafted a logo that not only reflects professionalism and modern aesthetics but also carries a deeper meaning – symbolizing resilience and growth in the realm of sustainable construction. The client expressed full satisfaction with the collaborative outcome.
The client, a forward-thinking SaaS company named "Better," specializes in providing innovative software solutions for sustainable construction approached with a task to create a logo. The client emphasized the importance of conveying a positive impact on the environment and society through the logo.
Solution
The primary goal was to embody the spirit of positive change and innovation in sustainable construction. Starting with a detailed client briefing, I thoroughly explored the client's vision, proceeding to the creation of a mood board. This stage is crucial as it helps capture the mood, and values, and convey the company's vision. The client and I decided to develop a single concept, refining it iteratively. The visual identity was thoughtfully curated to embrace natural colors, simplicity with a memorable icon, and a modern professional style. A simple yet powerful leaf icon symbolizes ecological consciousness and a connection to nature. Integrated with a house and an upward arrow, it signifies growth, stability, and progress. For the text, a modern font was selected to evoke a sense of corporate identity. The icon seamlessly integrates with the text, creating a cohesive and balanced design. The round dot at the end symbolizes solidity. The colors chosen include a vibrant green for a fresh image and a sense of cutting-edge technology, complemented by an earthy tone in the text.
Result
Thanks to a well-defined task, client openness, and prompt feedback, I crafted a logo that not only reflects professionalism and modern aesthetics but also carries a deeper meaning – symbolizing resilience and growth in the realm of sustainable construction. The client expressed full satisfaction with the collaborative outcome.
